“Don’t forget to take your medicine.”

It seems like a simple request, but when it comes to healthcare, the treatment plan is seldom simple. But that doesn’t mean it can’t be improved.

There is a paradigm shift happening in the healthcare industry. Consumers are becoming more informed, competition among providers is increasing, and regulation is prioritizing patient care. Transactions and procedures are no longer the driving forces, patient-centered care and relationship-based models are becoming the standard. This new, dynamic landscape means that existing patient acquisition and services strategies are no longer effective, and the implications are enormous—for you and the patient. Are you relying on outdated strategies? And how is your business performing as a result?

During my more than 20-year career in healthcare, I’ve realized that no matter how effective the drug, how skilled the surgeon, or how compassionate the care, without the patient’s and their family’s understanding and commitment, outcomes will suffer. I’ve also realized that it’s not necessarily the seriousness of the illness or its prognosis that dictate how diligent patients are to adhering to a treatment regimen or schedule. I’ve learned that behaviors, perceptions, cultural and societal influences, and other constraints have just as much—if not more—impact on their ability to follow through. And they need to be reflected in your strategy.

The J Morrell Group is a team of experts that can help you develop that strategy. The depth and breadth of our combined experience provide us with a global view of the patient journey and where it intersects with your product or service. We’re strategic in purpose, informed on reimbursement, abreast of regulation and legal compliance, and conduct thorough and ongoing analysis. Together, we can create a platform that engages patients and leaves a lasting, positive imprint on their health.

I look forward to speaking with you.

Joy Morrell,
Founder & President